We’ve all been there. You’ve finally come up with an amazing topic for your first blog post. So you sit down to write. Then…
Nothing happens. Despite all of the ideas flying about in your head, you just can’t bring yourself to put them into a digestible format that your audience can read
Does that sound familiar?
While many people believe that blogging is enjoyable, lighthearted, and simple, any experienced writer will tell you that this is not always the case. Creating blog entries may be a lot of fun, but it can also be a lot of work. If your livelihood is dependent on the quality of your postings, the stress of producing flawless material can be crippling!
Imagine being able to write high-quality blog content whenever inspiration strikes. Instead of wasting hours attempting to figure out the intricacies of blogging, you might simply publish useful content that your readers would enjoy.
We’ll teach you how in this definitive guide! The truth is that there is a formula for writing good blog content. You must understand how people consume content, what they are seeking, and how to provide them with what they require. To learn everything you need to know, follow our step-by-step guide.
Step 1: The Planning Phase
Despite what many think, most blogs are not written on the spur of the moment. To write the perfect piece, you must put in a lot of thinking and time. Depending on your content’s goals and the topic you’re addressing, you could spend several days just planning.
Don’t let that deter you! This is a critical step in the process, and taking the time to do things like write can make all the difference. Before you type a single word, here are a few things you should think about.
Choose a Relevant Topic
First and foremost, what are you going to write about? Finding a topic can be half the battle. Take some time to consider what you want to make and begin spreading out until you find the correct idea.
Maintain a focus on something related to your niche. You can get ideas from the comments left by readers. You can also use social media or look at what your business competitors are doing.
Figure Out What Your Audience Wants
When choosing a topic and drafting a post, don’t forget to consider your audience. The purpose of content marketing is to appeal to your target audience while also obtaining some new followers.
Look through the comments section once more. Is there a topic that comes up frequently? Are there any readers that have questions? Take advantage of this opportunity to learn everything you can about your target audience. Create a post that they will like reading.
Find the Right Approach
There are probably already a hundreds of articles online about the topic you want to write about. It’s unavoidable to find a totally unique topic . But it doesn’t mean you should give up and look for that elusive issue that hasn’t been covered yet.
You can still write about topics that have already been covered on other blogs. You simply need to improve on the topic!
Find a tailored approach to the topic at hand. Examine how your target audience feels about the subject and come up with a compelling approach. Consider a blog on some exciting new technology that is about to be released.Instead of writing a basic informative blog about what a specific gadget has to offer, why not offer something new?
You may write about more economical alternatives that are now accessible. You might also compare it to other products. The options are limitless.
Write About Something You’re Passionate About
Internet users are more knowledgeable than most people believe. They can see right through a blogger who isn’t passionate about what they’re writing about.
We understand that it is not always possible to write about anything that interests you. When it comes to developing simple blogs for your business, things can soon become monotonous.
The trick is to keep things interesting. This will not only help you during the writing process, but it will also keep your audience engaged. It all comes down to your approach. Create a fun approach to write about the issue you’re discussing. Don’t be afraid to think outside the box. Once you’ve found your inspiration, you’ll be shocked at how impassioned your writing gets.
Do Your Homework
Once you’ve narrowed down your blog post ideas to a single topic, you should conduct as much research as possible on it. In the world of blogging, credibility is everything. You should work hard to establish yourself as an authoritative source for your readers. You must submit accurate and relevant information to do so.
Use authoritative websites to gather information. Don’t rely solely on Wikipedia or other blogs for information. Use Google to find industry statistics, academic papers, or government websites. All of the information you gather will come in handy once you begin writing your piece. Not only that, but adding connections to all of these sources will aid your SEO efforts.
Fact Check Everything
Don’t stop at gathering data. Take it a step further and double-check as much of the information as possible.
The Internet is rife with hoaxes and misinformation. It has only gotten worse in recent years because not enough bloggers go through the fact-checking process. Just because another blog says something as fact doesn’t mean it’s true. You’d be shocked how easily rumors spread.
If you inadvertently source incorrect material as fact, your credibility will suffer immediately. There have even been large lawsuits brought as a result of people failing to double-check their information. In the age of “Fake News,” it is more vital than ever to ensure that all of the information you provide to your audience is correct.
Create an Outline to Guide You
Once you’ve decided on a topic and done your research, it’s time to write your outline. Your outline will serve as a guide to keep you on track as you write. This is a critical step in the procedure. It pays to be prepared, regardless of how easy and manageable your article will be.
Your outline can be as simple or as detailed as you like. Some bloggers prefer to organise their thoughts into manageable chunks. Others will just make a list of topics they want to cover. You have an option, so do what works best for you.
Pro Tip: It’s a good idea to revise your outline as you go along. Personally, I like to use headings and sub-headers to build an outline. Typically, I don’t think of precise header titles until much later in the process.
I will, however, employ basic headers to help me keep on track. More ideas frequently come to me once I make those headers. As a result, my outline will need to be tweaked. You don’t have to follow your outline to the letter. After all, it is a guide. Make your outline adaptable enough to allow for new creative ideas as they arise. This will also be useful if you are working with an editor or supervisor who may wish to make some changes before you begin writing.
Step 2: Craft a Great Headline to Grab Attention
It’s now time to think about your headline! This is the first thing your readers will see. It is also known as the post title. As a result, you must ensure that it can capture the interest of your readers.
Your readers will determine whether to continue reading or to disregard the message in a matter of seconds. A headline can be written in a variety of ways. Here are some pointers to help you get there.
Make It Approachable
Have you ever read a headline that made no sense to you? They are, unfortunately, all too common in the blogging world. Many authors will try to come up with clever titles.
It’s not rare to come across made-up phrases, strange metaphors, or rhymes. They may appear to be cool. They don’t, however, do much to entice readers.
Your title should be friendly and simple to comprehend. Remember that the title will inform your readers about the topic of your content. Keep it brief and easy to grasp. Otherwise, you’ll merely confuse and drive folks away!
Use Something That Works
If you’re struggling to come up with a catchy title, don’t be scared to check at popular posts from your competition. Many bloggers make the mistake of attempting to be too one-of-a-kind. It’s crucial to have a distinguishing headline, but it doesn’t have to be so out of the ordinary that people get confused.
You can experiment with a variety of tried-and-true headline formulas. “How To” pieces, for example, are very popular these days. Those titles have been shown to be effective. They provide readers with all of the information they require about your posts. Not only that, but it’s a distinct formula that complements your search engine optimization efforts quite effectively.
You can also include some visually appealing information. This works nicely with case study blogs that cover key information. Informative headlines also work well in SEO because your title could be an answer to a topic that someone is looking for.
Give a Small Preview
Giving readers a little preview of what the post is about is a terrific approach to pique their curiosity. If they were seeking for that specific issue, you’ve already won half the battle.
That being said, you should provide a little teaser without giving too much away. Your headline should not reveal all of the answers. After all, the purpose of the post is to attract people to read it. Why would people want to read more if the answer to their question is right there in the title?
Make It SEO-Friendly
As much as successful bloggers prefer to avoid discussing monetisation, it is a vital topic to discuss. Let’s face it: blogging is an important aspect of your business. To be successful in this field, you must master it. We won’t dive into the nitty-gritty of SEO here.
We will, however, state that your headline can have an impact on your search engine result page ranks. When viewing any SERP, you may notice that some headlines are abbreviated or cut off. Google can only supply so much space for titles. The search engine will not make an exception just because your title was a little wordy.
Keep your post titles to 60 characters or less if you want to ensure that they appear on result pages.
To ensure that your title fits properly, edit it and delete any unnecessary words.
While it may be tempting, you should never use clickbait to entice your readers. Your headlines should be truthful about what your post has to offer. Make no great promises that you can’t keep.
This will not only turn off visitors, but it will also have a negative impact on your credibility and SEO rankings.
You should always revise your headline and remove any unnecessary information. Again, try to limit yourself to 60 characters or less. The less words you use, the better. What is the reason for this?
Longer headlines, are simply too overwhelming. Filling your titles with extraneous words may have the opposite effect you desire.
Examine the title carefully to determine if there are any weak terms that can be removed. Replace those words with more powerful ones that pack more of an impact.
Show Your Personality
Last but not least, don’t be scared to show off your personality! Remember that your headline serves as a preview for the rest of your material. It should be consistent in both style and tone with your writing.
Step 3: Write a Killer Introduction
So, you’ve piqued your target audience’s interest enough for them to begin reading your piece. Your work isn’t done yet! Getting people to keep reading is a difficult task in and of itself. Your headline was only a ploy. Now you must pique your reader’s attention and persuade them to continue reading.
Empathise with Your Readers
One of the most effective methods to connect with your audience is to empathize with them. Many bloggers make the mistake of immediately smacking readers over the head with cold hard information. While facts are acknowledged, emotive language captivates people far more effectively.
It demonstrates to them that you are aware of what they are searching for.
Take a peek at the post’s introduction. Have you noticed how I empathized with you by acknowledging your difficulties and identifying your needs?
Put yourself in your readers’ place and communicate with them as if they are there in person. You’d be shocked how far something so simple can take you.
Build Them Up, Them Break Them Down
This is one of my favorite icebreakers. It’s akin to empathising with your audience. The main distinction, though, is that you will show your readers the light at the end of the tunnel.
Basically, this strategy entails addressing the topic’s end aim. You’re demonstrating to them that the objective is within their grasp. You’re also giving them a chance to consider it.
Essentially, you’re demonstrating to readers that the piece they’re about to read is the catalyst that will enable them to achieve their objectives.
Step 4: Writing Your Blog Post
Only when you’ve completed your plan, headline, and introduction can you begin writing. This, believe it or not, is the easiest part. You should have already done your research and produced a guide to assist you at this point. It’s now up to you to follow through and write a decent blog post that your visitors will find beneficial.
1 – Work in Small Sections
When young writers begin their first blog, they frequently attempt to compose complete pieces in one sitting. While this may work for certain authors, it is not for the majority.
Burnout and writer’s block are real issues that might have an impact on your creative abilities. Take a break every now and then. You can write your blog in sections to make it easier to manage.
2 – Break Things Up Into Readable Chunks
Many individuals will skim your blog posts regardless of how nicely you write your introduction. It is simply a fact of Internet media. People want to find the information they need as soon as possible.
To make it easier for them, divide your blog content into smaller chunks. This allows for quick skimming and enhances the likelihood that they will stay on your page rather than visiting a competitor’s. Use eye-catching subheadings to help readers understand what a section is about. You can also use bullet points, numbered lists, and anything else that would make your essay easier to read.
3 – Don’t Beat Around the Bush
Be liberal when presenting all of the research you discovered. Don’t waste your readers’ time by providing them with information that they might easily find on their own via a simple Google search.
That doesn’t imply you have to write a novella to cover your subject. Make every sentence count and include as much relevant information as feasible.
4 – Make Things Fun For You and Your Readers
While you must still supply your readers with the information they need, this does not imply that you must make your content uninteresting. Keep your postings entertaining if you want your audience to return. Put your personality into the writing and make it more enjoyable to read.
5 – Keep Things Consistent
This is a crucial tip to keep in mind if you’re writing your content in portions. Sections must be consistent. This includes structure, writing style, tone, and other factors.
We urge that you go back and read the rest of the post before moving on to the next one. Get back into the appropriate frame of mind to ensure that your essay does not appear to have been written by more than one person.
6 – Make Your Post Very Easy to Read
Don’t let facts and data convert your blog article into a term paper! When writing your post, keep readability and enjoyment in mind. Most web users do not want to read a collegiate-level paper crammed with ten-dollar words. Maintain a straightforward and manageable style for all readers.
7 – Don’t Go Overboard with SEO
Great blog content makes smart use of SEO tactics. Make good use of keywords and make sure they are incorporated naturally. Nothing can distract a reader more than an improperly placed keywords. SEO is essential for any blog. However, producing entertaining and authoritative information is even more critical.
Step 5: Implement Other Forms of Media
You are not required to limit your blog post to only text. Most blogging platforms, including WordPress, make it fairly simple to incorporate different sorts of content. Videos, images, and even interactive plugins can be used. Here’s how to make the most of that stuff.
Use Images or Videos to Illustrate a Point
What better way to convey a message than through visual media? As previously stated, many visitors may peruse blog articles if they are looking for specific information. Images can serve as a secondary subheader to help readers understand what a section is about.
Graphics can also be used to assist your audience visualise specific concepts. Infographics and demonstration videos are very helpful in this regard. There are numerous sources for amazing content that you may use, so don’t be afraid to look for it!
Be Strategic and Improve Flow
The worst thing you can do is sprinkle screenshots and images around your page at random. You must be strategic about where you place the content. Based on how the eye wanders around a page, web designers adhere to a number of criteria.
You can apply those ideas to significantly improve the flow of your content. To give the eyes a breather, break up long sections of text with an image. Alternatively, use a photo and wraparound text to direct the reader to the next section.
Create the Punchline
Remember how we suggested to keep things lighthearted? A visual punchline is one way to accomplish this. Quirky photos can be used to supplement your content and make an otherwise dull topic seem more interesting.
Consider Your Site’s Performance
Before you start slapping movies and plugins all over your site, think about the performance impact that material will have. Connection speeds and load times are critical to the success of a website. Most visitors will abandon a blog if it takes more than a few seconds to load.
The more content you add to the page, the longer it will take to load. Fortunately, many hosting companies include tools that might help compensate for poor load times. Bluehost, for example, has excellent caching technologies that allow media to load swiftly. Take use of these to boost the performance of your website.
Step 6: The Closer
You must not overlook the closer. Many beginner bloggers do not give much thought to how they will end their post. It’s also fairly evident. Make use of your closer to offer your readers one last push. You can also use this moment to wow them one final time so that they continue to visit your blog.
Motivate Your Audience
People respond very strongly to motivation. You’ve just given your reader a wealth of important information. So, why not encourage them to use it and achieve their objectives? Finally, include a CTA, or call to action. A CTA is excellent for motivating your readers to return for more.
Keep It Short
Spend as little time as possible on the closer. Your closing statement should be brief, pleasant, and to the point. In addition to a CTA, you can provide a brief summary of the post. That is all there is to it. There’s no need to write a lot of text just to get the word count up. You are free to end your post as soon as you have conveyed your message.
Step 7: Edit
Finally, you’ve completed your blog article. Is that to say you can now publish it?
No, not yet. We strongly advise you to take a break from your first draft when you’ve done writing it. However, you must still go through the editing process.
Editing can assist you in identifying errors and making the last-minute modifications required to help your content reach its full potential.
Use Grammar and Spell Checkers
This should go without saying, but always put your piece through some spelling and grammar checkers.
Read It Out Loud
Don’t rely solely on software to proofread your work. While grammar and spelling applications are useful for identifying obvious errors, human language is simply too complex for software to judge accurately.
Reading it aloud is the greatest method to catch minor errors. Reading your post as if it were a speech will help you detect tiny flaws and problems with flow. Then you can make the necessary changes to increase readability as much as feasible.
Get a Second Opinion
Sometimes a second set of eyes is all you need to see something you didn’t notice before. Get someone else to read your post. They will not only be able to spot grammar or spelling issues, but they will also be able to give you their honest opinion on the piece.
You’ve put in a lot of effort on this post. Regardless of how hard you work on your own blog, there may be areas that simply do not work. Having someone else read your piece is a good approach to see how it will go over with your target audience.
Don’t Be Afraid to Make Cuts
You may have to make some content cuts, no matter how difficult it is. Your primary goals should be to keep the site fresh and engaging. Remove any text that does not flow properly or adds value. The post will be significantly better off as a result.
Address Readability Issues
We have said that your content must be readable by the general public. There are numerous readability tools available that estimate the approximate reading level required to grasp your words. Make use of such tools and keep things as light as possible.
Pay particular attention to section transitions. Many novice bloggers struggle to keep their articles flowing. Sections should flow naturally from one to the next. Changing topics abruptly can cause the essay to feel fragmented. It will also an effect on readability.
Optimize As Needed
You can use social networking and SEO methods during the editing phase. Include an email list form at the bottom of each post, as well as buttons for all of your social media accounts. Plugins that allow you to instantaneously send out a tweet or participate in social shares are a terrific way to enhance your traffic over time.
In terms of SEO, you can use analytics tools to locate relevant keywords to use throughout your post. Keyword research assists you in identifying words that people use to find content similar to yours. As previously stated, be strategic in your usage of them. Make sure they are smooth and seamless.
There you have it: our free blog post writing guide! While writing isn’t always easy, it doesn’t take much to get started and create something unforgettable.
Blogs are plentiful these days. You must make the greatest posts possible if you want to stand out and have your voice heard. Following these suggestions will assist you in accomplishing this goal.